Thesis Abstract and Dissertation Abstracts
Expanding the Craft Industry in Jamaica: Developing Craft in Montego Bay
Abstract Category: Arts
Course / Degree: M.Sc. in Tourism & Hospitality Management
Institution / University: Revans University, United Kingdom
Published in: 2010
The craft sector in Montego Bay, Jamaica is still under-developed and is viewed as a cottage industry despite 60 years of existence. The thesis examines the role of the craft industry in tourism, its contribution to the economy of Jamaica and how it can be sustained.
The study was conducted using a variety of methods namely, questionnaires, interviews and discussions with a wide cross section of persons involved in or have an interest in the travel and tourism business. Four markets were looked at: Holiday Inn, Success, Fort Street and Harbour Street.
Several issues that should be addressed which will contribute to developing the industry are highlighted. Also the need for government to establish formal policies to regulate the indusry to facilitate its expansion. The book concludes with several recommendations all aimed at realizing higher returns on investment for all stakeholders within the industry.
The thesis information is an excellent resource for colleges, universities, arts and craft training institutions, persons in academia, government agencies, international funding agencies and private entrepreneurs who have an interest in the industry and its earning potential.
Thesis Keywords/Search Tags:
craft vending, tourism, sustainability, gift, souvenir, Jamaican craft, travel, grounded theory, qualitative research, craft marketing, internet marketing, artisans
This Thesis Abstract may be cited as follows:
Dove, Joan (2010) Expanding the Craft Industry in Jamaica: Developing craft in Montego Bay.
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Joan Dove (click to enlarge) |
Submission Details: Thesis Abstract submitted by Joan Dove from Jamaica on 03-May-2010 23:09.
Abstract has been viewed 3701 times (since 7 Mar 2010).
Joan Dove Contact Details: Email: jayd17@yahoo.com
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