Thesis Abstract and Dissertation Abstracts

In many cases business processes use traditional commerce activities very effectively, and these processes cannot be improved upon through technology. Products that buyers prefer to touch, smell, or examine closely are difficult to sell using electronic commerce. For example, customers might be reluctant to buy high-fashion clothing and perishable food products, such as meat or produce, if they cannot examine the products closely before agreeing to purchase them. In the case of traditional commerce retail merchants have years of experience in creating store environments that help convince a customer to buy. This combination of store design, layout and product display knowledge is called merchandising. Sales people in course of time develop skills that allow them to identify customer needs and find products and services that meet those needs. The arts of merchandising and personal selling can be difficult to practice over an electronic link. Through ecommerce branded products such as books or CDs can be easily sold. As one copy of a new book is identical to other copies and because a customer would not be concerned about freshness he would willingly order a title without examining the specific copy they would receive. The advantage of electronic commerce, namely the ability of one site to offer a wider selection of titles than even the largest physical bookstore, can outweigh the advantage of a traditional bookstore, namely the facility to browse. Some examples of business processes are listed in the following table that suit to the e-commerce and traditional commerce respectively. Consumers are pushing retailers to the wall, demanding lower process,  better quality,

a large selection of in-season goods. Retailers are scrambling to fill the order. They are

slashing back-office costs, reducing profit margins, reducing cycle times, buying more

wisely, and making huge investments in technology.      They are revamping distribution

channels to make sure that warehouse costs are down by reducing their average inventory levels and coordinating the consumer demand and supply patterns. In the push to reduce prices, more and more retailers are turning to overseas suppliers, in part because of cheaper labor costs. The effect of e-commerce can also be seen over the retail industry and marketing.  Advantages to the society 1. Enables people in Third world countries and rural areas to enjoy products and services which otherwise are not available to them. 2. Facilitates delivery of public services at a reduced cost, increases effectiveness, and/or improves quality. 3. Enables more individuals to work at home, and to do less traveling for shopping, resulting in less traffic on the roads, and lower air pollution. 4. Allows some merchandise to be sold at lower. Although the list of e-commerce advantages is long, yet the e-commerce environment is far from perfection. In fact, some of the e-commerce disadvantages cause both consumers and businesses to suffer considerable misfortune. Although cost savings are usually mentioned, there are hidden costs that can quickly turn a credit into a debit. In addition, the technology is not perfect, for example, the network unreliability is a continuing concern. Moreover, some other concerns involve security, the loss of privacy, low and remote service levels, and complex legal issues.

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Submission Details: Paper Abstract submitted by A Srinivas from India on 11-Dec-2011 04:51.
Abstract has been viewed 6089 times (since 7 Mar 2010).

A Srinivas Contact Details: Email: asrinivas9999@rediffmail.com